


Dog Training in San Francisco
At Sniff and Go, we believe every dog deserves to feel confident, joyful, and right at home in San Francisco. We train exclusively with Positive Reinforcement (R+) because dogs learn best when they're having fun and feeling safe. Whether you have a wiggly puppy or a dog who needs extra encouragement, we're building a bond that lasts a lifetime.
✓ Certified trainers with CPDT-KA, force-free, and AKC evaluator credentials
✓ Customized training plans built around your dog's unique personality
✓ Daily progress reports, milestone tracking, and instructional videos
✓ In-home training so your dog learns in their real environment
✓ We're not just teaching new skills, we're building a bond that lasts a lifetime
Our Programs
We train your dog at home. 4-5 days/week.
$90/session
Train alongside your dog. Dedicated sessions.
$150/session
At our Market Street studio. All levels.
Read: How to socialize a puppy in SF →
1:1 at our studio. Tailored to your dog.
$80/session
Read: Reactive dogs in SF →
Dog Day Training
We Train. You Relax.
No need to rearrange your day. Your pup gets expert training while you're at work, running errands, or simply enjoying some "me time." Your dog trains with us 4 days a week, and we come together once a week so you can see the magic happening.
$90
/session
In-home daily training · Positive Reinforcement (R+) only
Private One-on-One
Train Alongside Your Dog
Sessions are scheduled around your life, so you can be fully present and engaged every step of the way. You and your dog learn together with our trainer right by your side, guiding every moment. 100% customized to your dog's unique personality and your goals.
$150
/session
Dedicated private sessions · Positive Reinforcement (R+) only
Find Your Fit
Both programs use positive reinforcement — because happy dogs learn best.
We train. You relax.
Your pup gets expert training while you're at work or enjoying "me time" — no schedule rearranging needed.
Your dog trains with us 4 days a week. We come together once a week so you can see the magic happening.
Stay in the loop every single day with training summaries, progress toward goals, weekly milestones, plus step-by-step instructions and videos.
Weekly check-ins keep you informed and connected to your dog's journey.
Perfect for
Busy pet parents who want real results without juggling a packed schedule.
Train alongside your dog.
Sessions scheduled around your life. You and your dog learn together with our trainer by your side.
Every minute is tailored to your goals. 100% customized — because no two dogs (or owners!) are the same.
Weekly training summaries, clear goals, milestones, and instructional videos to keep practicing with confidence.
We coach you so your dog's good behavior continues every single day — not just when we're there.
Perfect for
Owners who love being part of the process and want to deepen their bond with their dog.
Group Classes
Coming Soon
Structured group training courses at our San Francisco studio at 2338 Market Street. Multiple course offerings designed for different skill levels, from puppy foundations to advanced behavior work. Small class sizes for personalized attention.
Private Sessions
Coming Soon
One-on-one training sessions at our San Francisco studio. Fully tailored to your dog's specific needs, behavior challenges, and training goals. Work directly with a CPDT-KA certified trainer in a controlled environment.
$80
/session
At 2338 Market Street, SF CA 94114
Skills We Build
Puppy Foundations
Socialization, basic cues, house manners
Adolescent Behavior
Impulse control, focus, managing the teenage phase
Loose Leash Walking
No more pulling. Walks enjoyable for both of you
Cues & Commands
Leave It, Drop It, Place, Stay, name recall
Confidence Building
For fearful or anxious dogs needing help
Desensitization
Counter-conditioning to triggers and environments
Trick Training
Mental stimulation and bonding through fun
Reactivity Work
Specialized support for reactive or fearful dogs



In-Home Training Across SF
Sniff and Go trainers come to your home across 20 central SF neighborhoods. Tap your neighborhood to learn what training looks like on your block.
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Frequently Asked Questions
Quick answers to the questions we hear most from SF dog owners.
Sniff and Go dog training in San Francisco starts at $90/session for Dog Day Training (in-home, 4 days/week) and $150/session for Private One-on-One. Studio-based Private Sessions are launching soon at $80/session. We do not charge separately for assessment, training plans, or daily progress reports.
Positive reinforcement (R+) training rewards the behavior you want — calm leash manners, focused attention, polite greetings — with food, praise, play, or environmental rewards. It is the science-backed, force-free method recommended by the American Veterinary Society of Animal Behavior. We never use prong collars, e-collars, or aversive corrections.
Yes. Leash reactivity, fear-based behaviors, and reactivity around other dogs are some of the most common cases we work with in San Francisco. We use desensitization, counter-conditioning, and structured threshold work — never punishment. For serious aggression cases, we will refer you to a veterinary behaviorist when appropriate.
Foundational puppy training (name response, sit, recall, polite greetings, crate comfort, leash basics) typically takes 4–8 weeks of consistent daily practice. Socialization happens in parallel and is most impactful between 8 and 16 weeks of age. We send daily progress notes so you can see exactly what your puppy is learning and how to reinforce it.
Dog Day Training ($90/session) is done at your home while you are at work — our trainer handles the heavy lifting 4 days a week and you join one session per week to learn the cues. Private One-on-One ($150/session) is a focused training session where you train alongside your dog with our trainer present. Day Training is best when you want results without managing every session; Private One-on-One is best when you want to be hands-on.
Dog Day Training and Private One-on-One are currently delivered in your home across 20 San Francisco neighborhoods. Group Classes and studio-based Private Sessions at our Market Street location are launching soon — join the waitlist to be notified when enrollment opens.
Yes. Sniff and Go trainers hold the Certified Professional Dog Trainer — Knowledge Assessed (CPDT-KA) credential issued by the Certification Council for Professional Dog Trainers, along with AKC Canine Good Citizen evaluator status and Pet First Aid & CPR certification. Continuing education is company-paid and required annually.
Yes. Foundational puppy training (socialization windows, name response, recall, leash basics, crate comfort, polite greetings, handling tolerance) is built into both Dog Day Training and Private One-on-One. We strongly recommend starting between 8 and 16 weeks of age when socialization is most impactful.
100+ Five-Star Reviews
"I may have already raved about Sniff and Go, but I'll gladly do so again! Their wonderful dog-walkers took my senior dog, Max, on excellent walks for 4 weeks while I recovered from hip replacement surgery. Nick and Tatiana got the program started and then Kiana took over and was beyond fabulous. Max loved them all, and I will forever be grateful. It's an excellent business!"
EB G.
Google Review
"Wonderful walkers. Patient and knowledgeable. The best."
George B.
Google Review
"It's very comforting knowing that Charlie and Dexter are in such good hands. Our beagles can sometimes be a handful.. as hound dogs they're always looking for food on the street, but all the walkers do an excellent job of keeping them safe and happy. Excited for the space they just opened up for day care and training!"
Brandon T.
Google Review
"I've been using Sniff and Go for two rambunctious beagles for a little over a year. The experience has been great for my boys. They have a routine that gives them added enrichment on top of our regular walks. While we've had a few walkers that sub in every now and then that have all been great and respectful, Becky has been a true asset to Dexter and Charlie. They get excited anytime she's around and it's great to know they love their experience as much as we do. I've particularly valued the care that has been put into helping keep one of my reactive dogs under thresholds. Having a growing sense of shared confidence in his walking manners really improves our experience together. I'm grateful to have had Sniff and Go as we've transitioned into City life!"
Steven M.
Google Review
"Sniff & Go is amazing - reliable, responsible and so sweet and patient with my sensitive, neurotic dogs. I feel so much better leaving for work in the mornings knowing that they'll be well cared for. Highly recommend!!!"
Katy R.
Google Review
"Sniff and Go is the best!! Our dog can be quite reactive and Sniff and Go are the best partners ever- incredibly responsive and thoughtful, reliable, extremely loving with our pup, and he absolutely loves them. I can't say enough good things about them and would recommend them for anyone looking for any walks or services for their doggo!"
Jeffrey K.
Google Review
"My husband and I cannot say enough good things about Sniff and Go! Our pup is a rescue and not good with other dogs, so it's difficult to find walkers we trust to take him out in San Francisco while we are at work. The Sniff and Go team is phenomenal with him and we never have to worry. They are also incredibly professional and reliable. We would give 6 stars if we could!"
Liberty B.
Google Review
"We were so lucky to come across Sniff and Go for our puppy. Emi and her team are extremely professional, communicate effectively and we thoroughly enjoyed their services. The attention to detail and putting your pet(s) focus first is top notch. We fully trust Sniff and Go and can't say enough about their talents and experience."
Yumiko E.
Google Review
"Great positive reinforcement walkers. Becky has been amazing walking our dogs, and it's great to have the same walker every day who our dogs are familiar with! We went with a private walker because one of our dogs is sometimes reactive around other dogs and couldn't be happier with the service. Our dogs love greeting her when she arrives. We also get daily updates on how the walk went as well as a text as they're arriving. Scheduling is super easy on the website. I'd recommend Sniff and Go to everyone!"
Michelle K.
Google Review
"We have used Sniff and Go for almost two years for our Samoyed Elsa and have loved our experience! Emi and her team of walkers are professional, communicative, and kind. The 1:1 ratio of walker to dog has helped Elsa with her loose leash walking tremendously, and gave us peace of mind that she is being given 100% of the attention vs if she was on a group walk. We cannot recommend them enough!"
Natasha W.
Google Review
"Emi has been nothing short of amazing! My dogs absolutely love her, and I love the pictures Emi takes of them after each walk (dog photographer quality!). I would highly recommend her to anyone looking for a trustworthy dog walker!"
Adela T.
Google Review
"Sniff and Go has been walking my dog for about 6 months, and I feel very lucky to have found them! I appreciated Emi's thorough intake process, and I love that my dog walker provides a photo and a note after each walk. Paul, Leyla, and Stephanie have all taken excellent care of my very good boy. Also, Sniff and Go aims to have the same person walk your dog every day, which is great. When my dog walkers have needed to hand off to someone else, both walkers took the dog out together to ensure a smooth transition. Finally, my dog can be temperamental, which makes him a less than ideal candidate for group walks. Solo walks are hard to come by, though, so I'm especially grateful that Sniff and Go provides them."
Jeff W.
Google Review
"I feel so lucky to have found Sniff and Go. They have been amazing with our anxious dog Maggie and I have full confidence when she's out with them and their ability to handle her according to her many quirks. They have been super reliable and very communicative with us throughout the process. Maggie absolutely adores her time with them and cannot recommend them enough."
Carmen R.
Google Review
"SniffandGo have an amazing team of walkers who have taken my large and energetic pup on daily walks for past few months. They have always shown up, always taken great care to understand my dog's particular needs (he can be reactive) and they have become essential to my dog and his daily routine. I love that my dog can't wait for them to arrive each day and then always leaves the house without a look back at me. I know that they are safe with his care and that they give him the time and space on his walk to both decompress and sniff as well as get exercise."
Victoria M.
Google Review
"Kathy and Heather have been terrific with my 5-month-old puppy Doc, teaching him to be a better walker in ways that I very much appreciate. Their consistent walks also give me valuable hours of time back during busy work weeks. Cannot recommend this service highly enough!"
Jess M.
Google Review
"This is a top-notch dog walking service. Communication is exemplary and I always feel that my pup is in good hands. I love the ease of booking walks and the updates after every walk (including photos!). My pup is always excited to see his walker and is happily tired when he gets home - win!"
Siobhan L.
Google Review
"Sniff & Go is a great dog walking service! They care about the safety of my dog and always make sure to get him the exercise he needs. Would absolutely recommend!"
Anna P.
Google Review
"Emi and Jia and the Sniff and Go team are fantastic! Our dog adores them both, and we've been working with them ever since our dog was a little puppy (3 years). We've been happy to use their pet taxi service to take our dog from home to the vet and Puppy Prep, and have been using their private 1-1 walks for years. Also important to us is that the company is bonded- a huge factor to us when giving access to our house for private walks!"
Arabella D.
Google Review
"Emi and the Sniff and Go team are the best! When I moved to SF I had an elderly blind dog and just needed a short relief walkie during the day while I was working. Sniff and Go was right there, every day, to help my little one. After she passed, I adopted another dog and I would not have considered anybody else but Sniff and Go to help take care of him. RELIABLE AND PROFESSIONAL - I can't stress this enough!"
Laura H.
Google Review
"All I can say is, WOW! I emailed Sniff N Go around 10:00pm in hopes they would get back to me within 48 hours for help... boy was I wrong in the best way! Sniff N Go not only replied to my note within 6 hours, but they proactively texted me early the next morning stating they were able to help that same day! Their service is absolutely incredible and all of their staff is friendly, happy, and so dedicated."
Stephanie F.
Google Review
"I cannot say enough about Emi and the Sniff and Go team! They've been walking my 2 year old Golden Retriever ever since I used them for a "Pet Taxi" while he was attending SF Puppy Prep. The walkers are all honestly amazing, reliable and great at communicating. They always provide great notes from their walks. All you need to know is that Wiley's tail starts wagging around noon every day. I can't recommend them enough!"
Brendan F.
Google Review
"I can't recommend Sniff and Go more highly! Emi and her team are professional, organized, reliable and skilled at what they do. They care deeply about the dogs they work with, and they are careful to make sure each dog's experience is safe. They are also responsive to our requests about how to handle training issues. We have worked with a few dog walkers in SF, and with some, I have wondered about safety. But not with Sniff and Go! I feel 100% comfortable handing my beloved 4-footed family members over to Sniff and Go."
M. Murdock
Google Review
"I have a dog that can be behaviorally challenging with other dogs. Circumstances changed and I needed a dog walker quickly. Sniff and Go responded to my inquiry quickly, were able to address all my concerns, have been very flexible when it comes to scheduling, and started when I needed them. Best of all I get a picture & report after each of his walks."
Bethany B.
Google Review
"We had the pleasure of welcoming Emi, Paul and crew from Sniff and Go into our family for 15 years. They took amazing care of our dogs while we were away and provided hundreds of treat filled walks for our pups as well. We tried several other Pet Walking and Sitting services before we met Sniff and Go but no one came even close."
Levi O.
Google Review
"Flynn, from Sniff and Go walks our dog, Biscotti, five days a week for 1 hour. Biscotti is always excited and happy to see Flynn. We love the care and creativity of the routes that Flynn takes Biscotti on. Everyone with a dog should hire Sniff and Go, they are the best!"
Shelby G.
Google Review
"Sniff & Go has been walking our dog, Frankie, for a few years now and we are so grateful for them. We are very discretionary about who we allow in our apartment without us being home (basically just them!) and who walks our picky pup! We looked into at least two dozen other dog walking businesses before selecting Sniff & Go. Emi (the owner) goes above and beyond to make sure that all of their business practices are 110%. Communication is excellent and they have a cool app they use as well."
Anne M.
Google Review
"I have a very difficult dog who can only be walked by herself and is reactive to other dogs and sometimes people. Emi and Sniff & Go have accommodated all of our needs to give her a safe, consistent walk every day. They are super flexible and have an easy online system to add or cancel walks. I know that Emi and Jia care as much about my pup as I do. Don't know what I would do without Sniff & Go!"
Abigail J.
Google Review
"We've been working with Sniff and Go for about 3 years now and couldn't be happier with the service they provide. Our dog gets to go on fantastic private walks along the Embarcadero while we're at work. Although we've most exclusively worked with Jonathan (he's awesome!) for our dog's walks, the whole team is wonderful to work with as well."
Erica W.
Google Review
"We have been using Sniff and Go for the past 4 years. Emi and her team are incredibly thoughtful, reliable, accommodating, and most importantly genuine dog lovers. Trusting that our dog, Pixel, will be walked by someone he's familiar with every day is priceless!"
Wayne P.
Google Review
"I've been using Sniff & Go's dog walking services for 2 years and am very happy with them. They take great care of my two dogs! Each day, I get a notification when Sniff & Go arrives and leaves, and I get photos and an update of how the walk went. Most recently, one of my dogs had knee surgery, and their walker Jon has worked with me to make sure she gets a walk and care within her post-surgery restrictions. I highly recommend Sniff & Go!"
Sara W.
Google Review
"The Sniff and Go Team has been walking my dog, Bella, daily for the past five years. They are truly the most dependable and caring people and enable me to leave each day for work knowing that she is in great hands. She absolutely loves her walkers and they even provide daily photos where I can see that she is having fun. In five years, they have never missed a day - shown up late - cut a walk short - or had any unexpected troubles."
Meaghan S.
Google Review
"Sniff and Go has been caring for our two adult Whippets since 2012. Over the years, Emi, Paul and their team have become so much more than dog walkers - they've become family - supporting us and our dogs through multiple moves, vacations, business trips, unexpected delays at the office, illnesses, bouts of separation anxiety (for us and the dogs), vet visits, and the loss of one of our boys. Simply put, after living in multiple cities and trying countless pet care services over the years, we can honestly say that Sniff and Go has been THE BEST."
Mark S.
Google Review
"They have been walking our Pomeranian Sparky and our late German Shepherd Justine for a number of years now. Whether it's one or two dogs, the dogs are excited to see them and are happy when they come home. I recommend them highly!"
Kristian K.
Facebook Review
"We started using Sniff and Go for their puppy taxi services with SF Puppy Prep. I was so impressed with their communication and ensuring that our puppy was transported safely. We have continued using Sniff and Go since our dog graduated dayschool and we love them! I know our dog really looks forward to her walks with Jia each weekday."
Kelsey L.
Facebook Review
"Sniff and Go has been a part of our family since 2012 and has provided the best care for our French bulldog. We could not ask for more dependable, trustworthy, genuinely wonderful people to walk our dog over the years! I love that Sniff and Go uses an online portal to schedule walks, send email notifications, provide GPS updates, and share photos."
Brittany B.
Facebook Review
"The Sniff and Go team is amazing. They have walked our 2 Border Collies every week day for over 2 years. They became like part of the family because they cared for our pets as if they were their own, and they grieved with us when one passed away. They are great about communicating with you. They are kind and compassionate people, responsible and professional. I trust them with the things I love and value most in life."
Stephanie W.
Facebook Review
"Love Sniff and Go! Emi and her team truly love dogs and it shows in the care they provide. They were instrumental in socializing my puppy during daily walks and made leaving him at home overnight stress free with in-home pet sitting. Sniff and Go has made me much more comfortable with my decision to get a puppy while living in the city."
Barbara A.
Google Review
"Emi and crew are the best. I've been with them for almost 5 years, they're consistent and helpful in times of need. Highly recommend!"
Heather M.
Facebook Review
"Emi and Paul are the best at what they do and are very trustworthy."
Daniel W.
Facebook Review
Not sure which training is right?
Tell us a little about your dog and we'll help you decide between Dog Day Training, Private One-on-One, and our upcoming group and studio programs.
Dog walking tips, SF pet news, and updates from the Sniff and Go team.